The big athletic footwear companies have built their marketing campaigns around aspirational themes and creating connections between regular sports hobbyists and elite athletes. If you work hard, if you show character and passion – the message goes – then you are like them. I saw this clip from Nike today, and I think it does…
The other day, I was watching – for maybe the fiftieth time – this video by sigur rós for the song “Glósóli” It’s a stunning piece of filmmaking, for a gorgeous song, but if not for YouTube, how would one find such a thing as this? MTV doesn’t show videos anymore, and a band like…