Just a year ago, two of my most powerful Internet addictions were Yahoo Fantasy Sports and Yelp. Now, I hardly think about either one. Yelp made me ‘Elite‘ in 2007, which was a nice surprise. By the end of that year, however, my review pace had really tapered off, so I was even more surprised…
In my last post, I mentioned that you can use Yahoo Pipes as a buzz-watching tool. Today I made three short videos to illustrate how it’s done. As the title of this post suggests though (and as I also discussed in my last post), there are two different strategies for monitoring buzz: searching and curating.…
No, I don’t mean I’ve been flirting via twitter. It took me a long time to sign up for twitter. I just didn’t get it. I didn’t understand what it would add to my life. I’m not interested in knowing the moment-by-moment minutiae of my friends’ lives, and I’m not interested in sharing mine. It…
The Business Technology blog over at WSJ reports on a recent study of more than 100 corporate social networks. Ed Moran, a Deloitte consultant, found that: Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of…
Back in my agency life, clients were always asking us to create “viral” campaigns that would get the attention of the digital youth. Our inside joke was that there was a simple three part formula… Create a MySpace profile Enlist the Black Eyed Peas (they were especially hot at that time) Put some videos on…
The February issue of FastCompany magazine includes an article provocatively-titled, Is the Tipping Point Toast? about the work Duncan Watts has done researching influence. The article doesn’t exactly torpedo Gladwell‘s hypotheses, as the title suggests, but it does argue that influence is a much more random phenomenon than Gladwell and a string of high-profile marketing…
Yesterday’s word of the day, apparently, was “influence.” At least that’s what was on the mind of a few big bloggers. Steve Rubel started the conversation by declaring dead the notion that link count equals influence. He argues that counting inbound links is irrelevant outside the blogosphere – in Facebook or Twitter for example –…
The notion that consumer-generated content lacks authority is not a new one of course. Wikipedia has been in the middle of this storm for a while now, and then there was that recent report (I wish I could remember where I saw it) about the proportion of web content ranked highly in search results that…