shawn.me

Tag: marketing

  • 2 ways to monitor buzz with Yahoo! Pipes

    In my last post, I mentioned that you can use Yahoo Pipes as a buzz-watching tool. Today I made three short videos to illustrate how it’s done. As the title of this post suggests though (and as I also discussed in my last post), there are two different strategies for monitoring buzz: searching and curating.…

  • Watching Buzz on the Web

    Social media analytics and measurement has rapidly emerged as a market over the last few years, and there are a lot of companies trying to carve out a niche (including my former employer, Scout Labs). It’s a huge problem space –  a composite of many problem spaces really – but they all begin with the…

  • Give it up

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    Back in my agency life, clients were always asking us to create “viral” campaigns that would get the attention of the digital youth. Our inside joke was that there was a simple three part formula… Create a MySpace profile Enlist the Black Eyed Peas (they were especially hot at that time) Put some videos on…

  • Measuring the Value of Good Will

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    In this week’s installment of his ‘Circuits’ column, David Pogue asks, “Are you taking advantage of Web 2.0?” By ‘you’ he means your company, and he describes the response this question got from the attendees at a recent PR conference: “…within seconds, there were 132 responses on the screen in a huge, scrolling list. ‘Not…

  • My Favorite Marketing Blogs

    I read a lot of blogs, which I organize into a number of categories. One of those categories is marketing, which is a fruitful domain for bloggers. I thought I’d share the list of marketing blogs I find myself reading every day… Blog Maverick – The usually long-winded, sometimes incoherent, but always colorful musings and…

  • Amazon Wants to be My Wingman

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    Today I ordered a book called Information Dashboard Design from Amazon.com – my latest in a series of work-related purchases. Of course, whenever you buy anything from Amazon, they generously suggest other books you might be interested in… Amazon seems to recognize that guys who habitually purchase books on information design and software engineering need…

  • marketing ux

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    Driving into the city on I-80 today, I saw a billboard for BAJobs.com touting the website’s “better interface”. I think it’s the first time I’ve seen User Experience (UX) highlighted so prominently to sell a website. Does this mean the market recognizes the narrowing distinction between websites and software? Does it mean UX is leaving…