The February issue of FastCompany magazine includes an article provocatively-titled, Is the Tipping Point Toast? about the work Duncan Watts has done researching influence. The article doesn’t exactly torpedo Gladwell‘s hypotheses, as the title suggests, but it does argue that influence is a much more random phenomenon than Gladwell and a string of high-profile marketing…
Yesterday’s word of the day, apparently, was “influence.” At least that’s what was on the mind of a few big bloggers. Steve Rubel started the conversation by declaring dead the notion that link count equals influence. He argues that counting inbound links is irrelevant outside the blogosphere – in Facebook or Twitter for example –…