In my last post, I mentioned that you can use Yahoo Pipes as a buzz-watching tool. Today I made three short videos to illustrate how it’s done. As the title of this post suggests though (and as I also discussed in my last post), there are two different strategies for monitoring buzz: searching and curating.…
Social media analytics and measurement has rapidly emerged as a market over the last few years, and there are a lot of companies trying to carve out a niche (including my former employer, Scout Labs). It’s a huge problem space – a composite of many problem spaces really – but they all begin with the…