For the last couple of months, I’ve been working for Kyte (more on that in a future post), and yesterday we got a nice shout out from backstage at the Daily Show with Jon Stewart, highlighting Kyte’s mobile streaming capabilities. Ever the evangelist, Arianna was pressing Jon Stewart on the question of blogging – specifically,…
Just a year ago, two of my most powerful Internet addictions were Yahoo Fantasy Sports and Yelp. Now, I hardly think about either one. Yelp made me ‘Elite‘ in 2007, which was a nice surprise. By the end of that year, however, my review pace had really tapered off, so I was even more surprised…
In my last post, I mentioned that you can use Yahoo Pipes as a buzz-watching tool. Today I made three short videos to illustrate how it’s done. As the title of this post suggests though (and as I also discussed in my last post), there are two different strategies for monitoring buzz: searching and curating.…
Social media analytics and measurement has rapidly emerged as a market over the last few years, and there are a lot of companies trying to carve out a niche (including my former employer, Scout Labs). It’s a huge problem space – a composite of many problem spaces really – but they all begin with the…
No, I don’t mean I’ve been flirting via twitter. It took me a long time to sign up for twitter. I just didn’t get it. I didn’t understand what it would add to my life. I’m not interested in knowing the moment-by-moment minutiae of my friends’ lives, and I’m not interested in sharing mine. It…
The Business Technology blog over at WSJ reports on a recent study of more than 100 corporate social networks. Ed Moran, a Deloitte consultant, found that: Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of…
Back in my agency life, clients were always asking us to create “viral” campaigns that would get the attention of the digital youth. Our inside joke was that there was a simple three part formula… Create a MySpace profile Enlist the Black Eyed Peas (they were especially hot at that time) Put some videos on…
In this week’s installment of his ‘Circuits’ column, David Pogue asks, “Are you taking advantage of Web 2.0?” By ‘you’ he means your company, and he describes the response this question got from the attendees at a recent PR conference: “…within seconds, there were 132 responses on the screen in a huge, scrolling list. ‘Not…
As a user experience guy, one of the things I do for my job is try out every new web service that comes along. Most of them don’t really stick, and some I avoid simply because of god-awful naming. I’m talking about you, Frrvrr. Seriously, the Web 2.0 Company Name Generator could have done way…
The February issue of FastCompany magazine includes an article provocatively-titled, Is the Tipping Point Toast? about the work Duncan Watts has done researching influence. The article doesn’t exactly torpedo Gladwell‘s hypotheses, as the title suggests, but it does argue that influence is a much more random phenomenon than Gladwell and a string of high-profile marketing…