Beckon

Head of Product | Dec 2011 – Nov 2017

Beckon was an intuitive analytics platform to unify marketing data from multiple sources and enable non-technical users to derive actionable insights. As head of product, I led development of the entire platform, including:

Robust data management / ETL platform to aggregate, index, and normalize data from numerous sources
Palette of data connectors for common sources, with extensible toolkit for rapid customization and deployment of new connectors
Sophisticated attribution model to handle both online and offline marketing touchpoints and generate unified campaign reporting
Intuitive query interface (“just ask your question”) and report builder
Data visualization tools, charts, and dashboards

Beckon’s customers included premiere global brands in CPG, fashion & apparel, financial services, hospitality, and media & entertainment.

Beckon was acquired in 2018