Month: May 2008


  • I was doing a little housekeeping the other day, and I found a packet of cream-colored, cotton fiber resume paper that I must have bought a long time ago. I remember painstakingly laying out my resume in MS Word and printing it on this high-quality stock, then tucking it into a matching envelope with a…

  • After a mostly fun eighteen-month ride, I decided to leave Scout Labs. As part of the founding team, I played a big part in defining the initial vision for both the product and the company, and I got a profound education in startup life. I got to work with brilliant people, and I’m forever grateful…

  • …and not just because my recent investment in oil futures depends on the price continuing to rise. The sudden upsurge in the price of gas has been the top news story for the past few weeks, and there doesn’t seem to be any relief in sight. Oil is a finite resource, and as China, India…

  • The big athletic footwear companies have built their marketing campaigns around aspirational themes and creating connections between regular sports hobbyists and elite athletes. If you work hard, if you show character and passion – the message goes – then you are like them. I saw this clip from Nike today, and I think it does…

  • Back in my agency life, clients were always asking us to create “viral” campaigns that would get the attention of the digital youth. Our inside joke was that there was a simple three part formula… Create a MySpace profile Enlist the Black Eyed Peas (they were especially hot at that time) Put some videos on…

  • My small town library was one of my absolute favorite places when I was a kid. I regularly borrowed to the full limit of what I was allowed to take home. I still love the library, and the big one here in San Francisco is way cooler than anything I experienced as a kid. So,…